Clear that the opportunity to launch a significant market product could not be accomplished with their previous logo/brand strategy. Stem approached the team at MATTER to rethink the Brand and visual communications. With guidance from Rick Griffith and Kyle Warfield, we were tasked with the System build-out in which the new logo would thrive. Alongside the re-brand and national can release, we were able to re-face Stem’s Local Tap Room. Working directly with a local Metal Smith and a tap handle production company to adorn bars around Denver.

A small batch run was also developed. Adorning the bottles were a series of explorative illustrations finished by etching into adhesive wood vinyl.

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